Franchise Consultant defines ‘What is a Franchise’

Franchise consultant, and The iFranchise Group CEO, Mark Siebert, discusses the three key factors that define a franchise.

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About Mark Siebert:
A franchise consultant since 1985, Mark Siebert founded the iFranchise Group in 1998 as an organization dedicated to developing long-term relationships with successful franchisor clientele. The strategic planning recommendations developed by Siebert have been instrumental in the growth and success of numerous national franchisors.

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