How to choose the right marketplace business model | Marketplace Academy

This chapter of the Practical guide to building an online marketplace compares marketplace revenue models and helps you find the revenue strategy that can boost your growth. Written by Juho Makkonen.

0:00 Introduction
1:21 The 6 most common marketplace business models
1:25 Commission: The classic marketplace model
4:04 Membership fee or subscription fee: Monetize engaged marketplace users
6:28 Listing fee: The classifieds marketplace model
8:52 Lead fee: Generate revenue through introductions
10:13 Freemium: Charge for additional features and services
12:33 Featured listings and ads: Leverage visibility on your marketplace
14:29 Which marketplace business model should you choose

Inspired by the success of online marketplaces like Airbnb, Etsy, or Fiverr? Want to know how to create a marketplace? Head over to to learn everything you need to know about building a marketplace. From designing and creating a website to launching and growing your business, each article of the guide offers lots of practical advice with peer-to-peer, B2C, and B2B marketplaces in mind.

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