Jeff Jarvis: New Business Models for News

Jeff Jarvis speaks about new business models for investigative journalism at the BRITE ’10 conference. He discusses the importance of mobile media to local news and how Best Buy and the London Telegraph point to new business models. Jeff Jarvis is the author of What Would Google Do? and a professor of journalism at CUNY.

The BRITE ’10 conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at or



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