#shorts Why buy a franchise as opposed to starting your own business?
Jim’s Group founder and CEO, Jim Penman tells you why.
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Jim’s Group are your local experts in more than 580 plus services! Our channel is about showing our franchisees expertise and providing you with great business advice from our founder, Jim Penman. Not only that, but we also provide regular how-to and advice videos for a large range of topics. The Jim’s Group completes around 5 million jobs a year and there is a great reason for that which is our longstanding commitment to deliver the best customer service possible.
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Jim’s Group is the largest franchise (by numbers) in the southern hemisphere. It has more than 4,350 + franchise owners who are all local experts in their chosen service.
Jim Penman started a part-time gardening business while earning his PhD in history at Latrobe University. He launched a full-time mowing business in 1982 with a $24 investment.
He initially aimed only at taking on subcontractors, but his business grew, and he gradually began to specialise in the building up and selling of lawn mowing rounds. By 1989 he franchised his business, and since then Jim’s Mowing has become the largest franchise chain in Australia and the most abundant and best-known lawn mowing business in the world.
Jim’s Cleaning was launched in 1994, followed by more than 50 other divisions which now operate in Australia, New Zealand, Canada and the United Kingdom. Jim’s Group now has over 3,800 Franchisees and a turnover of approximately $500 million.
“The key to success in franchising is an overriding concern for the welfare of franchisees, and constant improvement in customer service.”
He is still actively involved in the running of the business, is directly accessible to all his Franchisees and any client with a serious complaint.
He is funding a research program into the epigenetics of social behaviour, a continuation of his PhD work, which he believes could help in the treatment of mental illness and addictive disorders.